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In 2009 Sarah Brockwell was told she was to be made redundant from her position as a Marketing Director. With a young family Sarah wanted, to continue with her career. Having been employed continually since the age of 18, Sarah had always dreamt of starting her own marketing company, but had not been brave enough until 2012, when inspired by fellow Essex resident Lord Alan Sugar, she took the plunge.
Sarah’s dream was to start a marketing and PR business for SMEs and start-ups in Essex. But where do you find the money to start a business in these cash-strapped times?
Well, a bit of initiative is all you need, apparently. “I had a start-up budget of just £250, which I made by selling my unwanted clothes on eBay” Sarah explained. “I wrote my own business plan, went to government funded self-employment seminars like Business Link, and carried out extensive market research.“
“It was hard work – I ended up working a lot of late nights, but by June 2010 I had all the tools I needed, including my own website and logo, so I invested my £250 in printing business cards and leaflets.“
Today sarahBee marketing has a regular client base of 20+ Essex based businesses, and offers affordable, no-nonsense PR and marketing to SMEs and start-ups in Essex.
The company has won multiple awards – ‘WINNER: Best New Company 2010 & 2011’ by Essex County Standard and ‘RUNNER-UP: Most Enterprising Business 2011’ by This is Total Essex
On a Business Link seminar in April 2010 Sarah Brockwell was told “If you can launch a small business in an economic downturn, and survive, think what you can achieve in better times”. This has been true with sarahBee marketing.
“Because of the recession, most SMEs no longer have the budget to employ a full time marketing staff member – and this is where the sarahBee marketing business model achieves great success. So what is a hurdle for other businesses is bread and butter for sarahBee marketing.”
Sarah’s advice to any reader who has their own business or is considering starting-up a business is “marketing does not have to be expensive or complicated. Sometimes the simplest ideas are the most effective. Probably the most important thing is to research your customer base before you undertake any marketing activities”.
INSPIRED BUSINESS OFFERS
Sarah also coaches marketing for Business Development Services in Braintree as part of the ‘Pay it Forward’ scheme. Inspired readers can book a FREE place on one of Sarah’s marketing seminars in Braintree by contacting Sarah.
ALSO, Inspired readers can book a FREE introductory marketing check-up with Sarah by contacting her and quoting ‘Inspired Essex’.
You can contact Sarah on 01371 859104, email firstname.lastname@example.org,
www.sarahbeemarketing.com or Twitter @tweetsarahBee
Sarah is presenting a brand new marketing seminar on 7th March at ‘Business East’ in Colchester. Places are FREE but limited – to register visit http://www.business2businessshows.com/business-east/