Inspired Essex Magazine

Your local Business & lifestyle magazine

The Bikini Genies

We might have had the wettest April on record, but Lakeside is getting ready for summer – a season that can be difficult to prepare for. Do you opt for a bikini or swimsuit, wedges or sandals, shades or sun hat? This year, Lakeside has recruited some Bikini Genies to magic away all of your fashion dilemmas!

The Bikini Genie stylists will help men and women of all ages find the perfect piece of swimwear to fit their shape and complement their style, as well as offer advice on a wide range of summer accessories. With the latest items from a huge number of Lakeside shops at the event, there’s bound to be something to make you feel good!

Located in the Central Atrium, shoppers are invited to book their appointments in advance at, or on the day (subject to availability), to enjoy a one-to-one 30 minute consultation with the Bikini Genie stylists.

Once shoppers have found their desired items they will be given a personalised styling card with product information so they can find exactly what they need from the shops.  They will also be entered into a prize draw to win a fabulous holiday when they show proof of a purchase from their Bikini Genie session.

Sophie Scott, Marketing Manager at Lakesid told us, “After the tremendous success of Jean Genie last month, we are delighted to offer shoppers another chance to visit our stylists for free one-to-one style advice. With holidays getting closer, this is the perfect time for a bit of fashion magic at Lakeside.”

Angela Poplett, Bikini Genie Stylist at Lakeside, added, “Swimwear shopping is something that terrifies a lot of people. Baring all that flesh after a long, cold winter can be a daunting prospect at first, but we’re determined to help people find the right swimwear and accessories to make them feel great about themselves for summer.”


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