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What the ‘Tweet’ is that all about?– by Sarah Brockwell

Have you ever tweeted?  If you have, you would know what Twitter is… so we are assuming that the answer is “Er, no!”.  But wait, 175 million people world-wide use Twitter so why don’t you?  Resident Business Brains, Sarah Brockwell of sarahBee marketing, gives you a quick guide to Twitter and shows how Essex businesses can benefit from the little blue bird.

Twitter (in its own words) is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.

Twitter connects businesses to customers in real time—and businesses use Twitter to quickly share information with people interested in their products and services.  They can also gather real-time market intelligence and feedback, and build relationships with customers, partners and influencers. Twitter offers businesses an easy way to reach an engaged audience.

In order to Tweet you will need one of the following: a smart phone, a lap top, tablet computer like iPad or desk top as well as an internet connection.

Go to and follow the instructions to set up an account.  Make your Twitter name short and catchy and you’re off.

I am always asked the question ‘What should I tweet about?’  The main rule here is that your tweet has to be 140 characters or less.  Guidelines are:

•    Don’t share information that you might later regret
•    Don’t get personal
•    Don’t feel the need to publish every detail of your daily routine

Many small businesses in Essex already use Twitter successfully to communicate news about special promotions and deals, or to announce product launches.

How to get followed

In order for your tweets to help build your business you need followers.  People will follow you on Twitter if you have something beneficial to say.  Make sure that you put your Twitter details on all of your marketing staff too.

A good way to get followers is to follow other people that you have something in common with.  For example you could follow the Federation of Small Businesses or a Chamber of Commerce.  You can also follow the people who follow these too.  If you follow someone you will usually find that they follow you back (its like Twitter etiquette).   You could even follow your competitor or follow whom your competitor follows or just follow the people that follow your competitor – get it?

Talking of etiquette there are also some short hand codes for Twitter.

If you want to contact someone directly you can use a Direct Message function by simply prefacing your message with D or DM and their username e.g. DMtweetsarahBee ‘this is a direct message to sarah’

If you want to reply directly to a tweet you can use the @ symbol e.g. @tweetsarahBee ‘thanks for the advice’

Twitter can be a great marketing tool, but as with most technology you have to dedicate time to it so you might want to consider a couple of tricks:

Get someone to tweet for you (Many digital marketing firms offer this service)

Use an interface like TweetDeck or HootSuite (Google them).  These are great if you also use Facebook and LinkedIn for business.

For more tips on marketing simply follow me on Twitter tweetsarahBee or visit


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This entry was posted on July 5, 2012 by in Business and tagged , .

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